![]() ![]() Unilever’s Ben & Jerry brand is also highly successful within the take home market, representing 50 per cent of all take home sales, and is the number one take home brand. “Further, due to the highly seasonal nature of the ice cream market, we see the refreshment segment within ice cream greatly over-index in summer where our Calippo Raspberry Pineapple product is the number one product in this segment.” Ravioso said Unilever, which produces both Gaytime and Magnum, has consistently seen the iconic Golden Gaytime Original be the number one impulse product in Australian convenience, and this latest quarter is no different. “Indulgent brands such as Magnum and Connoisseur remain big sellers within our stores, however they have now been eclipsed by snacking, driven by the expansion of brands like Maxibon, Gaytime, Drumstick and the Cadbury’s range.” ![]() Whether it be kids riding their bikes down to the corner store and standing around the freezer or Mums and Dads bringing ice creams home after stopping for fuel.”īickle has noticed a trend within the category with the long-term domination of the indulgence segment now being overtaken by snacking as the dominant segment within impulse ice cream. “Australians are out and about, on the move, and enjoying the outdoor lifestyle. Due to these shifts in consumers’ behaviour, the P&C channel will continue to play an important role in the Australian ice cream market moving forward.”ĭavid Bickle, Category Manager at New Sunrise, said that ice cream is an important part of the convenience market as it speaks directly to the way Australians enjoy the outdoors. ![]() “Unilever sees a great opportunity to leverage the convenient and seasonal locations the P&C channel offers to satisfy the needs of the ice cream consumer. The ‘needs for today’ mission is the most prolific shopper mission for ice cream, and as such, consumers are favouring quicker shopping trips in nearby convenience channels to instantly satisfy their hunger or craving. Consequently, consumers are driven even more by convenience and fulfilling their ‘need state’. “If we have learnt anything from Covid-19, it is that consumers are living more flexible lives resulting in the merging of once strict occasions such as working, leisure and consumption. Interestingly this growth came from ice cream, 3.3 per cent, and icy pole singles, 13.3 per cent, instead of take-home, which saw a decline of 0.7 per cent as consumers have started getting out and about again.Įlliot Ravioso, Head of Sales Petrol and Convenience at Unilever, said with a significant portion of ice cream purchased on the go, the P&C channel is extremely important. As the warmer months arrive, customers will soon start venturing to the freezers to pick out their favourite iced treat on a hot summer’s day, providing an opportunity for retailers and suppliers to capitalise.Īlready the ice cream category has experienced strong growth, with the AACS State of Industry Half Year Report 2022, showing growth of 6.8 per cent in the first half of 2021 and growing 3.1 per cent in 2022. ![]()
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